Media Relations

Spitfire Strategies Media Training:

Putting your best interview face forward

Earned media is often a critical vehicle for nonprofits to get their messages to their audience targets. Spokespeople have the power to shape the public conversation that takes place. But for many of us, facing the camera - or even just talking to a reporter on the phone - is a frightening proposition. To even the most intelligent, well-spoken and qualified spokesperson, it can sometimes feel like reporters are the enemy. Have no fear, Spitfire Strategies is here to help you tame the media beast! Our media training helps you align your interview with your strategic goals, focus on your target audience, and create and refine your message points, turning them from forgettable words into memorable sound bites.

Through on-camera role-playing, Spitfire simulates the interview process for clients. We then go through the interview with participants and critique their performance, providing tips as we go for how to create a stronger impact when it is time for the real thing.

The session features tips and strategies for:

• staying on message,
• responding to tough or unexpected questions, and
• maintaining control of the interview.

Does your organization have more than one spokesperson? No problem. Spitfire works with small groups as well as individuals to ensure everyone is able to deliver a consistent message that gets you to your desired outcome.

When it comes to acing an interview, preparation is key. Let Spitfire Strategies show you how!

For more information contact: Gwyn Hicks - 202.293.6200 x.204 - This e-mail address is being protected from spambots. You need JavaScript enabled to view it.